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It’s a common mistake — setting a price higher than market value to “leave room for negotiation.” In reality, this approach often backfires. Overpriced homes in Fort Erie and Niagara spend more time on the market and typically sell for less than those priced right from the start.
Buyers today are well-informed. They compare listings, track sales data, and know when a home is mispriced. An inflated list price can make your property invisible to serious buyers who search within realistic parameters.
Local data supports this: Niagara’s average list price sits roughly 27% above its average sale price. That means buyers consistently pay less than what sellers expect. The longer a property sits, the more likely buyers are to assume something’s wrong — and that leads to lower offers.
Strategic pricing is about matching demand. In a balanced market, homes priced accurately generate more showings, better exposure, and sometimes multiple offers. Overpricing, on the other hand, leads to missed opportunities and eventual price reductions.
If your home has been listed for more than 30–45 days without substantial activity, it’s time to reassess. Markets move quickly, and a small correction now can lead to a faster, stronger sale later.
