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When a property isn’t selling, the issue often isn’t just price—it’s perspective.
Saying “I think it’s worth it” reflects emotion, not market evidence.
Here’s the truth:
Value is determined by comparable sales, buyer demand, and time on market.
If buyers aren’t showing up or making offers, the market is speaking clearly:
at that price, they don’t see enough value.
To stay competitive:
- Price using current sales data, not wishful thinking.
- Watch traffic and feedback during the first 2–3 weeks.
- Adjust quickly if results are weak—today’s market changes fast.
Buyers don’t pay for what you spent or need—they pay for what your home is worth now.
The only real measure of value is what a ready, willing, and able buyer will pay today.
